Consumer Analytics Manager 

Location: St. Louis, Missouri
Date Posted: 07-02-2018
Consumer Analytics Manager 

Location: St. Louis, MO
Job Description:
Reporting to the Director, Customer Relationship Management, the Consumer Marketing Analytics Manager will lead the development of advanced consumer insights related to the client’s marketing efforts, including digital, social and traditional. This position will build an analytic structure to allow the client to define marketing performance and opportunities. The Manager will partner with all functions within Integrated Marketing to ensure support of required analytics and reporting. The Manager will perform all duties and responsibilities in a manner consistent with the mission and values of the company.
High-level Job Requirements
  • Lead the management of consumer marketing analytics, understanding all multi-channel marketing efforts, including all digital products and social media, providing insights and making proactive recommendations to improve the consumer experience
  • Fuse large, disparate data sets with analytic concepts to inform consumer segment decisions, propensity models, marketing performance forecasts and cohort analyses
  • Strong understanding of Integrated Marketing goals and visions and exceptional ability to prioritize and guide work to meet those goals
Experience Requirements
  • 5+ years of progressive experience with consumer analytics and marketing including:
  • Advanced analytics experience, preferably including Mix Models, Logistic and Linear Regression, Machine Learning, Decision Trees and ROMI models
  • Experience using data analysis tools such as R, Python, SAS
  • Experience designing and measuring multivariate tests
  • Experience building dashboards and visualizations (Qlik, Lumira, Tableau)
  • Experience enabling large data sets for use in Modeling and Analytic projects
  • Proven track record of working with cross-functional teams and managing multiple high-profile projects simultaneously
  • Health care experience preferred, but not required
Additional Skill Requirements
  • Strong project management skills and experience
  • Understanding of relational database structures
  • Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible
  • Credible and articulate, with excellent oral and written communication skills
  • Innovative and creative thinking balanced with pragmatism (big-picture thinking)
  • Intellectual horsepower (highly analytical and strategic)
  • Drives for results in prioritized manner (balanced sense of urgency)
  • Listening skills, minimal ego (listen first, then respond)
  • Organized and attention-to-detail approach (strong tactical execution)
  • Highly resourceful (stretches people and money; compresses time)
  • Agile (can adapt quickly to a changing environment)
  • Collaborative (works with peers across many functionalities within the company)
  • Financially minded (PandL responsibility and mindset)
  • Ability to work both independently and collaboratively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Ability to thrive in a fast-paced, high-energy environment
  • Possess high degree of integrity and moral character
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
  • Excellent negotiation skills
  • Consultative and collaborative style with a results-driven approach
  • Ability to influence and manage change in a positive and collaborative manner
  • Ability to travel occasionally as needed
Education Requirements
  • Bachelor’s degree – Marketing, Economics, Business, Statistics, Finance or similar area of study
  • Master’s degree in above field preferred
About Us
Amitech, a leading healthcare analytics and strategy consulting firm, leverages the true value in data to help healthcare systems and insurers lower costs, improve quality of care and achieve better business outcomes.   
Reasons to Partner with Us
Amitech is a rapidly growing organization focused on our employees, and we’re committed to offering opportunities to the best in the industry. Our diverse and innovative approach to everything we do means we’re looking for the groundbreakers and the pioneers—people who think differently and create the future.
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